November 5th, 2017

AlloyGator snaps up Global Media Award at the 2017 SEMA show

• AlloyGator secures prestigious Global Media Award at the 2017 SEMA show
• The alloy wheel protection system takes honours ahead of nearly 3,000 product entries
• The product receives recognition for its mass appeal to global consumers

Leading alloy wheel protection specialists, AlloyGator has snapped up a 2017 Global Media Award at this year’s annual SEMA Show in Las Vegas, the premier automotive specialty products trade event in the world.
The company was selected ahead of nearly 3,000 product entries, by a panel made up of 34 leading journalists from around the world, in recognition of their potential mass appeal to consumers in countries outside of the United States.

“The response to the AlloyGator protection system around the world has been absolutely fantastic and for it to win a SEMA Global Media Award is a real honour,” comments Curt Rathbone, managing director at AlloyGator. “Our dedicated and skilled network of distributors and fitters across the world has made it possible for us to take this product global and we intend to carry this momentum forward into the future and continue to expand into new territories.”

AlloyGator used this year’s SEMA show to unveil its new larger profile alloy wheel protectors. Fitting alloy wheels 12” – 24” in diameter, the new AlloyGators are ideally suited for SUV’s and supercars which tend to have larger wheel rims.

What’s more, as a result of four new colour launches this year, including gold, bronze and glow in the dark, AlloyGator now offers the super-tough nylon rim protectors in a selection of 15 colours, meaning that drivers can now customise whatever car they drive to their individual style.

“The idea of customisation and personalisation has been growing throughout the world,” said Linda Spencer, SEMA director of international and government relations. “Our goal is to have media experts from around the world determine which new products are likely to succeed in their home markets. The automotive speciality-equipment market is made up from enthusiasts who are passionate about their hobby, and so it’s exciting to see how their love for cars, trucks and SUV’s is impacting those throughout the world.”

While AlloyGators can be fitted by motorists themselves, they provide workshops with an ideal opportunity to generate incremental revenue through the additional labour sales needed to fit the protectors, along with increased parts sales and healthy margins on the product itself. To find out how to become a distributor of this award-winning product visit or call 01527 909801.

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