Mission Statement

Our mission is to be a global brand leader in the design and manufacture of alloy wheel protection systems whilst maintaining the highest standards for quality, customer care, employment and ethical conduct.  This can be accomplished by recognising and meeting our fundamental responsibilities to customers, company members, our suppliers and the community in which we operate.

To Our Customers – we are committed to providing innovative high quality products that meet and surpass consumer’s needs and expectations. We understand that the security of our brand and the quality of our products has a powerful impact on our customers’ business and reputations and we will strive to continuously protect our products and improve our operations to meet high quality expectations.

To Our Company Members – we will ensure a cooperative partnership among all members of AlloyGator Limited, built upon a framework of mutual trust, respect and dignity. We are committed to selecting capable team oriented people and providing them with challenging work in a safe, open, and inclusive environment. We will seek input to find the best solutions to problems and methods of making improvements in the workplace. We will share information, resources, and ideas, and we will develop the skills necessary to maintain an exciting work environment where decisions are made at the lowest appropriate level. Employees will be actively encouraged to make suggestions for improving our operations and quality of work life.

To Our Suppliers – we are committed to developing cooperative relationships with our suppliers and other business partners by conducting our affairs in a fair and equitable manner. Our business dealings will focus on recognising critical mutual interests, including quality, cost, delivery, and continuous improvement.

To Our Community – we believe that a determining factor to our future success is our approach to the potential environmental impact our business can have in its day to day operations. We are therefore committed to acting as a responsible corporate citizen by considering prevention of pollution in all operations and business activities; and continually improve processes to protect our environment.