Company Timeline

January 3rd, 2020
New Range Launch
New Range Launch

We plan to launch our range of Inter profiles and offer our customers the option to buy our product in a mid-size range, providing protection for their wheels at a lower cost. We will offer this solution through retail sales and through our network of 5 Star Fitters and independants.

September 16th, 2019
Introduced Hybrid Fleet
Introduced Hybrid Fleet

Introduced Hybrid Fleet

April 5th, 2019
Partnered with Peugeot Citroen
Partnered with Peugeot Citroen

April 5th, 2019

An update for our partners…

We’re delighted to announce that we will be supplying AlloyGators in selected Peugeot, Citroen and DS dealerships throughout the UK.

Our carefully selected team of keen motorsport enthusiasts are driven by a genuine passion for our product and a desire to deliver a high quality, durable and stylish product to our worldwide markets.

We have forged strong relationships worldwide with well-established, respected organisations who believe in and support the rapid growth in demand for the product and value its position as the market leader. We have partnered with PSA because they share our vision and we are thrilled to be able to offer Peugeot, Citreon and DS customers a tried and tested wheel protection system to help them protect their vehicles.

January 31st, 2019
AWARDED TÜV approval for wheel protectors
AWARDED TÜV approval for wheel protectors

AlloyGator, an award winning alloy wheel protection specialist based in the UK have obtained official, certificated approval from TÜV SÜD and The Czech Ministry of Transport Technical Service for their AlloyGator alloy wheel protectors.

AlloyGators are an award-winning alloy wheel protection system that vastly reduces the risk of wheel damage. The patented wheel protection system fits between the wheel and tyre and is designed to protect alloy wheels against kerbing and pothole damage.Exclusive Set of Silver AlloyGators

The company have enjoyed year on year growth since their launch in 2010 and currently have over 35 distributors across the world, including partners in the UAE, the USA, Canada and much of Europe and Asia.

Curt Rathbone, the Managing Director at AlloyGator said: ‘AlloyGators are a proven, superior solution to alloy wheel protection. Obtaining TUV approval across Europe has always been a goal for us. We’re pleased to kick off our European growth strategy by securing a strong distribution partnership and TUV approval in Czech. We continue to grow our international customer base and to work closely with our global partners to supply the best in wheel protection to drivers worldwide.’

TÜV SÜD

TÜV SÜD are an international regulatory compliance management company who offer a comprehensive range of automotive homologation services that enable businesses to obtain approval for vehicles, systems and components in various countries throughout the world. Automotive features, equipment and accessories are subject to rigorous testing and AlloyGator wheel protectors have been proven to excel under specialist testing in various conditions.

You can view the full TUV report here.

December 7th, 2018
Launched parthership with EURO REPAR
Launched partnership with EURO REPAR

Launched parthership with EURO REPAR

December 1st, 2018
Launched 5 Star Fiting
Launched 5 Star Fiting

We pioneered our 5 Star Fitting service which allowed us to partner with trade members to offer a much more robust service to our customers.

October 28th, 2018
Presence in 35 Countries
Presence in 35 Countries

We have a sales presence in over 35 countries and a worldwide customer base. We are continually working towards making our leading wheel protection system available to drivers all over the globe.

November 5th, 2017
AlloyGator wins 2017 SEMA Global Media Award
AlloyGator wins 2017 SEMA Global Media Award

AlloyGator snaps up Global Media Award at the 2017 SEMA show

• AlloyGator secures prestigious Global Media Award at the 2017 SEMA show
• The alloy wheel protection system takes honours ahead of nearly 3,000 product entries
• The product receives recognition for its mass appeal to global consumers

Leading alloy wheel protection specialists, AlloyGator has snapped up a 2017 Global Media Award at this year’s annual SEMA Show in Las Vegas, the premier automotive specialty products trade event in the world.
The company was selected ahead of nearly 3,000 product entries, by a panel made up of 34 leading journalists from around the world, in recognition of their potential mass appeal to consumers in countries outside of the United States.

“The response to the AlloyGator protection system around the world has been absolutely fantastic and for it to win a SEMA Global Media Award is a real honour,” comments Curt Rathbone, managing director at AlloyGator. “Our dedicated and skilled network of distributors and fitters across the world has made it possible for us to take this product global and we intend to carry this momentum forward into the future and continue to expand into new territories.”

AlloyGator used this year’s SEMA show to unveil its new larger profile alloy wheel protectors. Fitting alloy wheels 12” – 24” in diameter, the new AlloyGators are ideally suited for SUV’s and supercars which tend to have larger wheel rims.

What’s more, as a result of four new colour launches this year, including gold, bronze and glow in the dark, AlloyGator now offers the super-tough nylon rim protectors in a selection of 15 colours, meaning that drivers can now customise whatever car they drive to their individual style.

“The idea of customisation and personalisation has been growing throughout the world,” said Linda Spencer, SEMA director of international and government relations. “Our goal is to have media experts from around the world determine which new products are likely to succeed in their home markets. The automotive speciality-equipment market is made up from enthusiasts who are passionate about their hobby, and so it’s exciting to see how their love for cars, trucks and SUV’s is impacting those throughout the world.”

While AlloyGators can be fitted by motorists themselves, they provide workshops with an ideal opportunity to generate incremental revenue through the additional labour sales needed to fit the protectors, along with increased parts sales and healthy margins on the product itself. To find out how to become a distributor of this award-winning product visit www.alloygator.com or call 01527 909801.

October 28th, 2017
Exclusive Range Launched
Exclusive Range Launched
We launched the Exclusive Profiles. These next generation, rounded edge profiles fit wheels from 12 to 24 inches in diameter and have a more stylish finish.
October 28th, 2016
15 Colours in Range
15 Colours in Range
Additional colours were added to the profile range. Now 15 stylish colours are available for both Originals and Exclusives.
August 1st, 2016
Moved to Larger Premises
Moved to Larger Premises
We moved to larger premises to facilitate larger orders and a growing workforce.
October 28th, 2015
Netherlands Distributor Appointed
Netherlands Distributor Appointed
We appointed a distributor in the Netherlands.
October 28th, 2015
Partnered with Anglewax
Partnered with Anglewax
We launched our Wheel Care Kits, developed in partnership with wheel care specialists Angelwax, in November 2015.
May 31st, 2014
Rebranded
Rebranded
We updated our logo and brand aesthetics to a more modern and clean look.
October 28th, 2013
Established in US and UAE
Established in US and UAE
We appointed a distributor in the USA and the United Arab Emirates.
March 28th, 2013
Auto Express Product of the Year
Auto Express Product of the Year
Our AlloyGators won Auto Express Product of the Year.
October 28th, 2012
Clean Up Tool Launched
Clean Up Tool Launched
Aesthetics are important to us. We launched our clean-up tool to help our customers preserve the look of their AlloyGators after kerbing.
February 28th, 2012
PMM Product of the Year Award
PMM Product of the Year Award
Our AlloyGators won Professional Motor Mechanic Top Product of the Year.
March 28th, 2010
MIRA Testing Passed
MIRA Testing Passed

Our AlloyGators underwent robust MIRA testing and in March 2010, AlloyGator began trading with our Original Profile. Profiles were available in 7 colours.

October 28th, 2008
Development Continued
Development Continued
Product development continued to bring a stylish and durable solution to alloy wheel protection to the market place.
May 23rd, 2008
Patent Application
Patent Application
Patent applications were lodged for 9 regions including the UK and the US.
April 25th, 2007
AlloyGator Ltd Incorporated
AlloyGator Ltd Incorporated
AlloyGator was incorporated and became a limited company.
June 14th, 2006
Prototype
Prototype
Curt and Chris developed a prototype and an efficient fitting process.
July 28 2005
The Idea
The Idea
Our Managing Director, Curt Rathbone, kerbed one of his wheels on the way to a sales appointment. He discussed his frustration with his Father, Chris Rathbone, our Research and Development Director, and commented that there should be a product on the market to protect against this daily hazard. They researched the market and found nothing, so, spotting an opportunity, decided to put their heads together to develop something to do the job.