ALLOYGATOR GROUP
We are the British company behind AlloyGator wheel protectors and Rimblades rim protectors. Cars in more than 50 countries are now wearing our products.
50+
Countries and counting
1 Million+
Drivers protected
OEM Approved
By Toyota, Peugeot, Citroën and DS
Made in Britain
MIRA and TÜV certified
AlloyGator Group Ltd designs and supplies alloy wheel protection from our headquarters in Redditch, Worcestershire. AlloyGator Ltd was incorporated in 2007, and our patented AlloyGator system has since become the market leader in alloy wheel protection.
In February 2024 we acquired Rimblades Ltd, bringing two complementary brands into one group. AlloyGator offers robust, professionally fitted protection, while Rimblades gives drivers a stylish self fit option for lighter protection.
Our products reach drivers through our UK fitting network, online, and through established distribution partners overseas.

Two British brands with one goal, keeping alloy wheels free from kerb damage.
Our flagship alloy wheel protectors are manufactured in the UK from a robust nylon composite with added UV stabiliser and impact modifier. One universal size fits 98% of vehicle wheels, they come in 15 colours, and they are MIRA and TÜV certified.
Rimblades are self adhesive rim protectors that drivers fit themselves at home. They add a flash of colour and guard against light kerb scuffs, making them an affordable and stylish way to protect alloy wheels.
Go behind the scenes and see how our alloy wheel protectors are made in Britain.
Founder Curt Rathbone on how AlloyGator grew from an idea into a brand fitted to cars around the world.
AlloyGator is OEM approved by Toyota, Peugeot, Citroën and DS.
Established distribution partners buy AlloyGator in bulk and supply trade customers across their regions, backed by our marketing, training and support.